Sunday, October 9, 2011

Pink Sundays?

I watch a lot of football . Mostly college games. We've been Rutgers season ticket holders for almost 20 years now. But I also watch the pros on Sundays and Monday nights. I've followed the Jets since my honeymoon when my husband and I saw the Jets beat the Dolphins in the Orange Bowl. Yes, that was many years ago.
So how many of you noticed the pink gloves, towels, etc on the NFL payers this month?

Well the NFL has the "Crucial Catch" campaign in place for the month of October. From

The NFL, its clubs, players and the NFL Players Association are proud to support the fight against breast cancer. Our campaign, "A Crucial Catch", in partnership with the American Cancer Society, is focused on the importance of annual screenings, especially for women who are 40 and older. Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins - all to help raise awareness for this important campaign. All apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction (, with proceeds benefitting the American Cancer Society and team charities. This is an issue that has directly touched the lives of so many in the NFL family, and we are committed to helping make a difference in breast cancer prevention."

They are auctioning off items the athletes were given to wear during the games on this site. The least expensive bid I saw today was a $65 sideline cap worn by Randy Stark. The most expensive was a Ray Rice jersey whose bid was $4009. I am a big fan of Ray Rice since he played at my Alma Mater, Rutgers, so this high bid made me smile. There were also many bids for various dollar amounts on shoes, jerseys, towels and caps. All profits go to the American Cancer Society. Last year the NFL donated over $1 million to the American Cancer Society.

The NFL Pink site also has a link to the NFL and American Cancer Society Breast Cancer Awareness and Youth and High School Initiative Toolkit , a link to a mammogram reminder and a link to the ACS site about healthy living. The Toolkit provides information about the American Cancer Society Making Strides Against Breast Cancer program and provides ideas for how community or high school football games can raise money for the program.

First, I am not totally adverse to the NFL using pink to raise awareness or funds for breast cancer research or to provide mammograms for women who can't afford them. My sister passed away from breast cancer and many of my friend's have been diagnosed with breast cancer and a friends father was diagnosed with breast cancer. Did you know there is a genetic link between breast and ovarian cancer (BRCA1 and 2 mutations)? I am not adverse to having NFL football teams raise awareness for various illnesses or chronic conditions.How about raising awareness of heart disease or diabetes? Wouldn't one weekend in October be enough to make the point to women and the significant male's in their lives the importance of mammograms , healthy eating and exercise?

Why doesn't the NFL provide awareness for other cancers? What about raising funds for research to develop biomarkers or screening tests for those cancers that don't currently have those tests-such as ovarian or kidney?
I don't have answers to these questions.

I did find an article by Aaron Gordon on the Good Men Project that seemed to provide some answers to those questions. His post "Why Does The NFL Care About Breast Cancer" raises some interesting points regarding marketing.Have you noticed all those pink and woman-sized clothes on the NFL shop site. A study done in 2006 showed that 69% of all attendee at NFL games are male so maybe the NFL wants to increase women's attendance at football games and increase revenues . Interesting points.

On a more personal note to the NFL,
Women have ovaries too!
I challenge you, the NFL, to run a public service announcement / TV commercial explaining Ovarian Cancer risks and symptoms next September during Ovarian Cancer Awareness Month.
Thank you in advance.

Every Day is a Blessing!

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