Well the NFL has the "Crucial Catch" campaign in place for the month of October. From nfl.com:
"ABOUT A CRUCIAL CATCH
The NFL, its clubs, players and the NFL Players Association are proud to support the fight against breast cancer. Our campaign, "A Crucial Catch", in partnership with the American Cancer Society, is focused on the importance of annual screenings, especially for women who are 40 and older. Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins - all to help raise awareness for this important campaign. All apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction (www.NFL.com/auction), with proceeds benefitting the American Cancer Society and team charities. This is an issue that has directly touched the lives of so many in the NFL family, and we are committed to helping make a difference in breast cancer prevention."
They are auctioning off items the athletes were given to wear during the games on this site. The least expensive bid I saw today was a $65 sideline cap worn by Randy Stark. The most expensive was a Ray Rice jersey whose bid was $4009. I am a big fan of Ray Rice since he played at my Alma Mater, Rutgers, so this high bid made me smile. There were also many bids for various dollar amounts on shoes, jerseys, towels and caps. All profits go to the American Cancer Society. Last year the NFL donated over $1 million to the American Cancer Society.
First, I am not totally adverse to the NFL using pink to raise awareness or funds for breast cancer research or to provide mammograms for women who can't afford them. My sister passed away from breast cancer and many of my friend's have been diagnosed with breast cancer and a friends father was diagnosed with breast cancer. Did you know there is a genetic link between breast and ovarian cancer (BRCA1 and 2 mutations)? I am not adverse to having NFL football teams raise awareness for various illnesses or chronic conditions.How about raising awareness of heart disease or diabetes? Wouldn't one weekend in October be enough to make the point to women and the significant male's in their lives the importance of mammograms , healthy eating and exercise?